Ranking a Naturopathic Clinic in California
Client Overview
Industry: Naturopathic Medicine & Holistic Healthcare
Location: California, USA
Our Client is a licensed naturopathic doctor offering holistic treatment solutions for
chronic illnesses, Lyme disease, and more, based in Granite Bay, California.
Project Scope & Objectives
In March 2024, she partnered with us to improve her website’s organic visibility and
search rankings, particularly targeting California-based keywords.
Primary Keyword Targets:
- Naturopathic Doctor in California
- Natural Treatment for Lyme Disease
- Naturopathic Doctor Granite Bay
- Chronic Illness Natural Treatment in Granite Bay
- Restore Naturopathic Medicine
Goals:
- Boost keyword rankings
- Improve monthly organic traffic
- Optimize user experience
- Establish local visibility via Google Maps
Initial Audit Findings
Our SEO audit revealed several critical issues:
- Improper URL structure on key pages
- Missing H1 tags across important content
- Slow page load speeds, affecting mobile usability
- Lack of optimized meta data and local SEO presence
SEO Strategy & Implementation
We deployed a holistic SEO strategy focused on technical fixes, content optimization, and high- quality backlinks.
On-Page SEO
- Keyword analysis and mapping
- Rewriting all title tags and meta descriptions
- Adding proper H1 and subheading structures
- Optimizing image alt texts
Content Optimization
- Improved readability and SEO-friendliness of service and blog pages
- Incorporated target keywords naturally across content
Technical SEO
- Improved page load speeds and fixed mobile usability issues
- Structured URL cleanup
- Fixed crawl and indexing issues via Google Search Console
Off-Page SEO
- Built 60 high-quality backlinks per month
- Link types: guest posts, directories, niche profiles, and blog submissions
- Focused on relevance and domain authority
Local SEO
- Created and optimized Google Business Profile
- Added citations and geo-tagged listings for map pack visibility
Tools & Tracking
Tools Used:
- Ubersuggest
- SEMrush
- Ahrefs
- Moz Rank
- Google Search Console
- Google Analytics
Tracking Progress:
- Monitored traffic and impressions via GSC
- Tracked keyword position improvements weekly
- Evaluated monthly traffic changes and domain authority
Results (After 4 Months)
Timeline
- March 2024: Project started
- April – May 2024: Implementation & off-page SEO
- June 2024: Noticeable results in rankings and traffic
- 6 Months+ : For similar SEO campaign projects 3-6 months are required to get effective result
